I blogged in July how I feared for Hibs this season, given their lack of talent on the park and ever decreasing support off it. Like after most things I say, I got a torrent of abuse for suggesting that part of it was down to a lack of identity. Whatever the reasons, the £900,000 loss they posted yesterday should send alarm bells ringing for the rest of the SPL.
One of the few things I agree with Peter Lawwell on is that the SPL is not sustainable. (I doubt he agrees with me that men like him are the reason why it got to this). The prices fans are being asked to fork out now are beyond a joke and every week put more holes in that SPL bubble. Aberdeen fans are asked to pay £29 for Sunday's game, we are supposed to pay £28 for Fir Park, these are EPL prices for Maybury League product.
Similarly the rate that clubs bring strips out now is harder to keep up with than Usain Bolt. Guys like Petrie and Lawwell will never feel the pinch, as supporters, we all are, and that's why clubs current strategies are baffling. We need sensible pricing that encourages supporters to keep coming back, let's end these nonsensical KO times on Sundays especially and if a TV deal doesn't like it, gamble and go elsewhere.
Hibs were a club in Scotland that were always in that Hearts/Aberdeen/Dundee Utd category, tier 2 of Scottish football, if they are posting £900,000 losses after spending very little of anything, then everyone has to wake up.